Protect your business from the risks you can’t control.
When weather, fuel, or a big game can swing your month, we point you to a Kalshi market that pays out when it happens. You can even run a promotion that pays for itself.
A NYC bar offered free drinks if the Knicks win, and made sure the promo couldn’t hurt.
The Jeffrey, a Manhattan bar, promised free drinks if the Knicks won Game 1 of the NBA Finals. To stay safe, the owner put about $5,000 on Kalshi tied to a Knicks win.
If the Knicks winCollect about $8,000The promo’s a hit, and the payout covers a big chunk of the bar tab.
If they loseNo free drinks owedThe play cost about $5,000, a known amount they set up front.